UM London
Marketing Operations
Universal McCann (UM) is a global media and advertising agency that provides marketing operations for banking, healthcare, retail, and technology sectors, known for its commitment to purposeful growth and diversity.

Size

1K-5K
Public
100m-1b

Mission

To promote purposeful growth and sustainability while emphasizing diversity, equity, and responsible partnerships.

About

Universal McCann (UM) offers marketing operations along with campaign management, content creation, and media planning for clients in banking, healthcare, retail, and technology. The company operates using a global onshore model and supports a diverse range of global brands.

It is recognized for its Better World Media philosophy, with a strong emphasis on responsible media partnerships and authentic messaging that drives brand growth.

Services

Universal McCann (UM) provides marketing operations supported by campaign management, content creation, and media planning. These services cover integrated media solutions and are tailored to support brand growth and consumer engagement across various channels.

Capabilities

Campaign Management
Content Creation & Localisation
SEO & Website Optimisation
Media Planning & Buying
Brand Monitoring & Reputation Management

Industries Served

The company serves clients in banking, healthcare, retail, and technology. It has experience supporting global brands with services aligned to industry-specific requirements and technology platforms, ensuring effective marketing strategies.

Unique Stregths

Universal McCann is known for its commitment to purposeful growth and sustainability, offering clients a unique approach that leverages human ingenuity and AI. Its operational practices include investing in diverse media partners, which help deliver authentic messaging and brand uniqueness.

Delivery Footprint

Headquartered in New York City, USA, the company operates using a global onshore delivery model. It serves clients across more than 100 countries, with teams working in hybrid environments tailored to meet client needs.

Certifications

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Verticals

Banking & Financial Services
Healthcare & Life Sciences
Retail & e-Commerce
Technology & SaaS

Clients

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What's the main service provided by
UM London
?
UM London specializes in marketing operations, offering a comprehensive suite of services designed to enhance brand visibility and consumer engagement. Their capabilities include campaign management, content creation and localization, SEO and website optimization, media planning and buying, as well as brand monitoring and reputation management. This diverse range of services ensures that clients can effectively reach their target audiences across multiple channels.
What additional services does
UM London
provide?
When was
UM London
founded?
What industry verticals does
UM London
serve?
UM London serves a variety of sectors, including Banking & Financial Services, Healthcare & Life Sciences, Retail & e-Commerce, and Technology & SaaS. This industry focus allows the company to tailor its marketing strategies to meet the specific needs and challenges faced by clients in these diverse fields.
What delivery model does
UM London
offer?
UM London utilizes an onshore delivery model, meaning that their services are primarily provided from their headquarters in New York City and other locations within the United States. This approach fosters closer collaboration between the company and its clients, enabling more effective communication and ensuring that services are aligned with client expectations and market demands.
How many employees and/or seats does
UM London
have?
UM London has a workforce comprising between 1,000 and 5,000 employees. This scale allows the company to leverage a diverse pool of talent and expertise, enhancing its ability to deliver high-quality services to clients across various industries.
Can
UM London
be considered a good service provider for startups?
While UM London primarily focuses on larger clientele, startups can also benefit from their marketing operations expertise. The company's extensive service offerings, particularly in campaign management and content creation, can help emerging businesses build brand awareness and establish a market presence. However, startups should consider whether they need the level of service and resources that a larger firm provides, as their specific needs may be better served by a boutique agency.
Can
UM London
be considered a good service provider for SMBs?
UM London can be a suitable service provider for small and medium businesses (SMBs) looking to grow. Their comprehensive service portfolio and experience in various industries can help SMBs develop effective marketing strategies that drive growth. The company's scalable solutions and onshore delivery model ensure that they can adapt to the unique challenges and opportunities faced by SMBs, providing the flexibility needed to thrive in competitive markets.
Can
UM London
be considered a good service provider for enterprises?
UM London is well-positioned as a provider for enterprises and large organizations. With a significant employee base and a robust revenue model, the company has the resources to handle complex marketing needs and deliver sophisticated solutions. Their commitment to responsible partnerships and authentic messaging aligns well with the expectations of larger clients seeking to enhance their brand reputation and market presence.
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