Martal Group
Sales and Lead-Generation Services
Martal Group is a B2B sales and lead generation company that provides outsourced sales services for technology and SaaS businesses, known for its unique blend of human intelligence and advanced data-driven marketing tools.
Size
51-200
Private
1m-10m
Mission
About
Martal Group offers B2B lead generation along with sales agency services for clients in technology, SaaS, finance, and retail. The company operates using an onshore and nearshore model and supports clients globally.
It is recognized for its rapid growth, with a remarkable 922% revenue increase over three years, reflecting its commitment to client success and innovative sales strategies.
Services
Martal Group provides B2B lead generation supported by sales agency services and customer onboarding. These services cover both outbound and inbound lead generation, appointment setting, and account management, tailored to support businesses in scaling their sales operations effectively.
Capabilities
Outbound Telesales & Retention
Lead Research & List Building
Inbound Lead Qualification
Appointment Setting
Marketing Automation & CRM Ops
Content Creation & Localisation
Industries Served
The company serves clients in technology, SaaS, finance, marketing, and retail. It has experience supporting startups to Fortune 500 companies with services aligned to specific industry requirements and technology platforms.
Unique Stregths
Martal Group is known for its innovative approach that combines experienced sales professionals with proprietary AI and data-driven marketing tools, offering clients a buyer-centric outreach strategy. Its approach includes personalized engagement and intent-driven outreach, which help deliver consistent results at scale.
Delivery Footprint
Headquartered in Oakville, Ontario, the company operates using an onshore and nearshore delivery model. It serves clients across North America, the European Union, and Latin America, with teams working in remote environments tailored to client needs.
Certifications
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Verticals
Technology & SaaS
Retail & e-Commerce
Banking & Financial Services
Insurance
Healthcare & Life Sciences
Clients
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What's the main service provided by
Martal Group
?
Martal Group specializes in sales and lead-generation services, providing a comprehensive suite of offerings designed to enhance business growth. Their main focus is on B2B lead generation, which is complemented by various sub-services including outbound telesales and retention, lead research and list building, inbound lead qualification, appointment setting, marketing automation, CRM operations, and content creation and localization. This combination allows them to support clients effectively in their sales operations.
What additional services does
Martal Group
provide?
In addition to their primary focus on sales and lead generation, Martal Group offers marketing operations as an additional service. This capability expands their portfolio, allowing them to assist clients with comprehensive marketing strategies that complement their sales efforts.
When was
Martal Group
founded?
Martal Group was established in 2003, marking over 20 years in the business as of 2024. Since its inception, the company has shown significant growth and evolution in the realm of sales and lead generation, solidifying its reputation in the BPO industry.
What industry verticals does
Martal Group
serve?
Martal Group serves a diverse array of industries, focusing primarily on Technology & SaaS, Retail & e-Commerce, Banking & Financial Services, Insurance, and Healthcare & Life Sciences. This broad industry expertise enables them to tailor their services to meet the specific needs of various sectors.
What delivery model does
Martal Group
offer?
Martal Group employs both onshore and nearshore delivery models to provide their services. Onshore delivery refers to services being provided from within the same country as the client, ensuring proximity and ease of communication. Nearshore delivery involves offering services from geographically close countries, promoting efficient collaboration while often reducing costs. This flexible approach allows Martal Group to cater to the unique needs of their clients across different regions.
How many employees and/or seats does
Martal Group
have?
Martal Group has a workforce consisting of between 51 to 200 employees. This mid-sized team allows the company to remain agile and responsive while providing personalized services to their clients, ensuring that they can meet varying demands effectively.
Can
Martal Group
be considered a good service provider for startups?
Can
Martal Group
be considered a good service provider for SMBs?
Can
Martal Group
be considered a good service provider for enterprises?
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