Magic specializes in back-office operations, providing a wide array of services designed to enhance business efficiency. Their offerings encompass data entry and processing, customer and marketing analytics, email support, lead research and list building, as well as outbound and inbound sales development representative services. Additionally, they excel in appointment setting, social media management, content creation and localization, event support, campaign management, and technical support at Tier 1 and 2 levels, ensuring comprehensive solutions for diverse client needs.

Beyond their primary focus on back-office operations, Magic also offers a suite of supplementary services, including customer experience management, contact center operations, finance and accounting support, HR recruitment and payroll management, as well as marketing operations and sales lead generation. This comprehensive portfolio enables them to cater to a wide range of business functions and challenges.

Magic was established in 2015, marking its entry into the business process outsourcing industry. With nearly a decade of experience, the company has developed a reputation for innovative support solutions, particularly in virtual assistance and back-office operations.

Magic employs an offshore delivery model, leveraging a remote workforce to provide services to clients around the globe. This approach allows them to tap into a diverse talent pool while maintaining operational efficiency. Offshore delivery typically involves providing services from a different country than the client’s location, which can lead to cost savings and flexibility in service provision.

Magic has a workforce comprising between 51 and 200 employees. This size positions them to effectively manage projects with a balance of personalized attention and scalability, allowing for tailored solutions that meet the diverse needs of their clients.

Small and medium businesses can greatly benefit from partnering with Magic, as their diverse service portfolio provides essential support across various business functions. The company's scalability means that SMBs can access a range of services tailored to their specific needs, facilitating growth without the need for significant upfront investment in infrastructure or personnel. This adaptability makes Magic an attractive option for businesses looking to enhance operational efficiency and customer engagement.

While Magic's services are particularly advantageous for startups and SMBs, larger enterprises may find that its offerings can complement certain operational needs. However, enterprises typically require more extensive resources and capabilities, potentially making them less aligned with Magic's current service model. That said, companies in need of specialized support in areas like customer experience and back-office functions may still find value in Magic's innovative approach and dedicated talent pool.