Grupo Táctica
Marketing Operations
Grupo Táctica is a certified B Corp digital communications consultancy that provides marketing operations for various sectors, known for its commitment to social and environmental responsibility.
Size
11-50
Private
Mission
To defend access to information as a human right and promote freedom of expression globally.
About
Grupo Táctica offers marketing operations along with campaign management, content creation and localisation, and social media management for clients in diverse sectors. The company operates using a consultancy model and supports both national and international clients.
It is recognized for its triple impact model, generating positive social, environmental, and economic outcomes through its services.
Services
Grupo Táctica provides marketing operations supported by campaign management, content creation and localisation, and social media management. These services cover various digital channels and are tailored to support clients' needs in political, corporate, and sustainable marketing.
Capabilities
Campaign Management
Content Creation & Localisation
Social Media Management
SEO & Website Optimisation
Media Planning & Buying
Marketing Automation & CRM Ops
Email Marketing Production
Graphic & Video Production
Event & Webinar Support
Brand Monitoring & Reputation Management
Industries Served
The company serves clients in multiple sectors, leveraging its expertise in digital communications to support brands with unique requirements. It has experience working with over 145 brands since its inception in 2017.
Unique Stregths
Grupo Táctica is known for its commitment to freedom of expression and youth empowerment, offering clients innovative solutions that drive positive change. Its approach includes educational programs and specialized training, ensuring a focus on sustainability and social impact.
Delivery Footprint
Headquartered in Venezuela, the company operates using a consultancy model. It serves clients both nationally and internationally, with a global vision that addresses challenges and opportunities in digital communications.
Certifications
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Verticals
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Clients
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What's the main service provided by
Grupo Táctica
?
Grupo Táctica specializes in marketing operations, providing a comprehensive array of services including campaign management, content creation and localization, and social media management. Their expertise extends to various sub-services such as SEO and website optimization, media planning and buying, marketing automation, email marketing production, graphic and video production, event and webinar support, as well as brand monitoring and reputation management. This diverse service portfolio enables them to cater to the unique needs of clients across different sectors effectively.
What additional services does
Grupo Táctica
provide?
In addition to their primary focus on knowledge and research services, Grupo Urbegi offers a diverse range of additional services. These include finance and accounting, HR recruitment and payroll, as well as customer experience and contact center solutions. This extended portfolio enables them to cater to the comprehensive needs of their clients, enhancing their operational effectiveness.
When was
Grupo Táctica
founded?
Grupo Táctica was established in 2017, marking its presence in the marketing operations landscape. As of 2024, the company has been in operation for seven years, during which it has developed a strong foundation and expertise in supporting its clients with innovative marketing solutions.
What industry verticals does
Grupo Táctica
serve?
What delivery model does
Grupo Táctica
offer?
How many employees and/or seats does
Grupo Táctica
have?
Grupo Táctica has a workforce size ranging from 11 to 50 employees. This relatively small team allows the company to maintain a close-knit culture and agile operations, enabling them to respond quickly to client needs while delivering personalized service.
Can
Grupo Táctica
be considered a good service provider for startups?
Grupo Táctica can be an excellent service provider for startups, especially those looking to establish a strong marketing presence. With a focus on innovative marketing solutions and a consultancy model, the company can guide startups in navigating the complexities of digital marketing. Their experience with over 145 brands allows them to tailor strategies that align with the unique challenges and opportunities faced by new businesses.
Can
Grupo Táctica
be considered a good service provider for SMBs?
For small and medium-sized businesses, Grupo Táctica presents a viable option due to its flexibility and scalable service offerings. Their broad range of marketing services can support SMBs in enhancing their brand visibility and achieving growth. With a commitment to social impact and sustainability, they can partner with SMBs to develop marketing strategies that resonate with their target audiences.
Can
Grupo Táctica
be considered a good service provider for enterprises?
While Grupo Táctica primarily focuses on serving small to medium businesses and startups, their experience and comprehensive service offerings could also benefit enterprises looking for tailored marketing solutions. However, larger companies may need to assess their specific requirements, as Grupo Táctica’s strengths lie in a more personalized approach rather than the complex needs typically associated with large-scale enterprises.
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