Aptara specializes in providing knowledge and research services, complemented by a range of offerings including content moderation, knowledge-base creation, learning and development support, market and competitive intelligence, business and financial research, as well as editorial and publication support. This diverse portfolio is designed to cater to the unique needs of clients, particularly in the education and EdTech sectors, ensuring they receive tailored solutions that drive content transformation and enhance digital learning experiences.

Aptara focuses on serving clients within the Education & EdTech and Non-Profit & NGOs sectors. By concentrating on these industries, the company is well-equipped to address the specific challenges and requirements that educational institutions and non-profit organizations face, providing them with innovative solutions and support.

Aptara employs a versatile delivery model that encompasses onshore, nearshore, and offshore services. Onshore refers to operations conducted within the same country as the client, ensuring close collaboration and communication. Nearshore services are delivered from neighboring countries, allowing for cultural and time zone similarities, while offshore solutions are provided from distant locations, often reducing costs while maintaining quality. This multi-faceted approach enables Aptara to adapt to varying client needs and preferences.

Aptara has a workforce comprising between 5,000 and 10,000 employees. This substantial size allows the company to effectively scale its operations and provide comprehensive services to its diverse clientele across multiple regions.

Aptara is well-positioned to support small and medium businesses (SMBs), especially those looking for growth in the education and non-profit sectors. The company’s extensive service offerings and adaptability in delivery models make it a suitable partner for SMBs seeking to leverage knowledge and research services to enhance their operations. Aptara's ability to scale its services can help SMBs efficiently manage resources while pursuing their business objectives.

Aptara is an excellent provider for enterprises and large companies, given its significant workforce and extensive experience in handling complex projects. The company’s robust service portfolio and commitment to quality are complemented by its innovative approach to knowledge and research services. With the capability to deliver onshore, nearshore, and offshore, Aptara can cater to large organizations with diverse and demanding needs, ensuring reliability and sophisticated solutions.