Affinity Solutions
Analytics and Data
Affinity Solutions is a leading consumer purchase data insights company that provides analytics and data for Banking & Financial Services and Retail & e-Commerce, known for its comprehensive intelligence platform that connects marketing campaigns to real consumer purchase outcomes.
Size
201-500
Private
10m-50m
Mission
About
Affinity Solutions offers analytics and data along with marketing operations for clients in Banking & Financial Services and Retail & e-Commerce. The company operates using a hybrid (multi-shore mix) model and supports organizations across the U.S. and U.K.
It is recognized for its data-led intelligence platform, with a focus on transforming consumer purchase data into actionable insights that drive marketing effectiveness and customer loyalty.
Services
Affinity Solutions provides analytics and data supported by marketing operations and specific offerings such as market & competitive intelligence, business & financial research, and customer & marketing analytics. These services cover consumer purchase insights and marketing effectiveness, tailored to support financial institutions and brands in optimizing their marketing strategies.
Capabilities
Market & Competitive Intelligence
Business & Financial Research
Customer & Marketing Analytics
Industries Served
The company serves clients in Banking & Financial Services and Retail & e-Commerce. It has experience supporting banks, media agencies, and retail brands with services aligned to industry-specific requirements and technology platforms that enhance consumer engagement.
Unique Stregths
Affinity Solutions is known for its first data-led intelligence platform focused on purchase signals, offering clients a comprehensive view of consumer behavior. Its approach includes personalized marketing solutions and actionable insights, which help deliver measurable results and foster customer loyalty.
Delivery Footprint
Headquartered in New York City, the company operates using a hybrid (multi-shore mix) delivery model. It serves clients across the U.S. and U.K., with teams working in both remote and on-site environments depending on client needs.
Certifications
No items found.
Verticals
Banking & Financial Services
Retail & e-Commerce
Clients
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What's the main service provided by
Affinity Solutions
?
Affinity Solutions specializes in analytics and data, complemented by marketing operations. Their offerings are designed to provide insights into consumer purchasing behavior, enabling clients to enhance their marketing effectiveness. This includes detailed market and competitive intelligence, business and financial research, as well as customer and marketing analytics, all tailored to meet the specific needs of their clients.
What additional services does
Affinity Solutions
provide?
In addition to their core analytics and data services, Affinity Solutions offers marketing operations as an extended service. This additional capability enhances their ability to support clients in effectively executing marketing strategies and optimizing consumer engagement.
When was
Affinity Solutions
founded?
What industry verticals does
Affinity Solutions
serve?
Affinity Solutions focuses on serving clients in the Banking & Financial Services and Retail & e-Commerce sectors. Their expertise allows them to cater to the unique requirements of financial institutions, media agencies, and retail brands, ensuring that their services align with industry standards and technology platforms.
What delivery model does
Affinity Solutions
offer?
Affinity Solutions employs a hybrid multi-shore delivery model, which combines onshore, nearshore, and offshore resources to meet client needs effectively. This approach allows them to leverage a diverse talent pool and optimize service delivery, ensuring that they can provide support in various environments, whether remote or on-site, depending on what is most suitable for their clients.
How many employees and/or seats does
Affinity Solutions
have?
Affinity Solutions has a workforce ranging from 201 to 500 employees. This size allows the company to maintain a balanced team capable of delivering personalized services while also ensuring scalability to meet client demands.
Can
Affinity Solutions
be considered a good service provider for startups?
While Affinity Solutions has a robust service offering, their scale and focus on analytics and data may be more beneficial for established businesses rather than startups. Startups often require flexible, cost-effective solutions and may find that the company's comprehensive data-driven approach is better suited to organizations with more established marketing needs and budgets.
Can
Affinity Solutions
be considered a good service provider for SMBs?
Affinity Solutions can be a valuable partner for small and medium-sized businesses, particularly those in the Banking & Financial Services and Retail & e-Commerce sectors. Their comprehensive analytics and marketing operations services can support SMBs in optimizing their marketing strategies, driving growth, and enhancing customer loyalty, making them a suitable choice for businesses looking to scale their operations.
Can
Affinity Solutions
be considered a good service provider for enterprises?
Affinity Solutions is well-equipped to serve enterprises and large companies, given their extensive service portfolio and hybrid delivery model. Their focus on data-led intelligence and marketing effectiveness positions them as a reliable partner for larger organizations seeking sophisticated solutions to enhance consumer engagement and marketing performance.
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