Affinity Group
Knowledge and Research Services
Affinity Group is a North American food sales and marketing agency that provides knowledge and research services for retail grocery and foodservice sectors, known for its deep expertise in local market dynamics.
Size
501-1K
Private
Mission
To foster teamwork and ensure client success in the retail foods and foodservice markets.
About
Affinity Group offers knowledge and research services along with category management and culinary support for clients in retail grocery and foodservice. The company operates using an onshore model and supports North American brands.
It is recognized for its commitment to client success, with a strong focus on tailored solutions that drive measurable results.
Services
Affinity Group provides knowledge and research services supported by category management and culinary support. These services cover the foodservice and retail fresh food channels and are tailored to support brands in optimizing their market presence and enhancing product development.
Capabilities
Market & Competitive Intelligence
Business & Financial Research
Industries Served
The company serves clients in retail grocery and foodservice. It has experience supporting brands with services aligned to industry-specific requirements and technology platforms that facilitate effective market execution.
Unique Stregths
Affinity Group is known for its collaborative approach and deep industry knowledge, offering clients innovative retail solutions. Its approach includes a commitment to understanding every detail of clients’ businesses, ensuring tailored solutions that drive measurable results.
Delivery Footprint
Headquartered in Charlotte, North Carolina, the company operates using an onshore delivery model. It serves clients across North America, with teams working closely with local markets to ensure effective brand execution.
Certifications
No items found.
Verticals
Retail & e-Commerce
Logistics Transport & Supply-Chain
Clients
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What's the main service provided by
Affinity Group
?
Affinity Group specializes in providing knowledge and research services, particularly focusing on the retail grocery and foodservice sectors. Their offerings extend to market and competitive intelligence as well as business and financial research, ensuring that clients receive tailored solutions that enhance their market presence and product development.
What additional services does
Affinity Group
provide?
When was
Affinity Group
founded?
Affinity Group was established in 2014, marking nearly a decade of service in the industry. Since its inception, the company has been dedicated to delivering specialized knowledge and research services aimed at supporting clients in the retail foods and foodservice markets.
What industry verticals does
Affinity Group
serve?
Affinity Group serves a diverse range of industries, specifically focusing on Retail & e-Commerce, Logistics, and Transport & Supply-Chain. This industry focus allows them to provide targeted solutions that meet the unique demands of these sectors.
What delivery model does
Affinity Group
offer?
Affinity Group operates using an onshore delivery model, which means that their services are provided from within the same country as their clients. This approach enables closer collaboration and better alignment with client needs, ensuring effective execution of strategies tailored to local markets.
How many employees and/or seats does
Affinity Group
have?
Affinity Group employs a workforce of between 501 and 1,000 individuals. This scale allows the company to maintain a robust team capable of delivering comprehensive services while ensuring a level of personalized attention to each client.
Can
Affinity Group
be considered a good service provider for startups?
Affinity Solutions could be a valuable service provider for startups, particularly those in the financial services sector looking for reliable back-office support. With a strong focus on data-driven insights, startups can leverage Affinity's expertise in market intelligence and operational efficiency to build their business strategies. However, startups should consider their specific needs and budget constraints, as the company's service offerings are tailored towards businesses that may require a more robust operational framework.
Can
Affinity Group
be considered a good service provider for SMBs?
Affinity Group is well-suited to support small and medium-sized businesses, particularly those in the retail grocery and foodservice sectors. Their extensive experience and tailored service offerings can provide the growth support and flexibility that SMBs need to enhance their market presence and operational efficiency.
Can
Affinity Group
be considered a good service provider for enterprises?
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