Advantage Solutions
Sales and Lead-Generation Services
Advantage Solutions is a leading provider of outsourced sales and marketing services for consumer packaged goods (CPG) and retail sectors, known for its innovative solutions that enhance the consumer shopping journey.
Size
over-10K
Private
Mission
To drive growth for clients by innovating and providing end-to-end sales, marketing, and retail solutions.
About
Advantage Solutions offers outsourced sales and marketing services along with technology solutions for clients in the consumer packaged goods (CPG) and retail sectors. The company operates using a primarily onshore delivery model and supports brands and retailers across North America.
It is recognized for its extensive field force and strategic acquisitions, with a strong focus on driving growth and delivering measurable business outcomes.
Services
Advantage Solutions provides outsourced sales and marketing services supported by retail and digital technology solutions and order to cash BPO services. These services cover retail merchandising, experiential marketing, and data analytics, tailored to support consumer brands and retailers in enhancing the shopping experience.
Capabilities
Order Management & Fulfilment
Billing & Invoicing
Campaign Management
Content Creation & Localisation
Sales Enablement Content
Lead Research & List Building
Account-Based Marketing Support
Industries Served
The company serves clients in the consumer packaged goods (CPG) and retail sectors. It has experience supporting CPG manufacturers and retailers with services aligned to industry-specific requirements and technology platforms such as retail execution software and data analytics tools.
Unique Stregths
Advantage Solutions is known for its innovative approach to sales and marketing, offering clients a comprehensive suite of solutions that drive product sales and brand presence. Its approach includes leveraging real-time data analytics and a dedicated field force, which help deliver consistency at scale.
Delivery Footprint
Headquartered in Irvine, California, the company operates using a primarily onshore delivery model. It serves clients across North America, with teams working on-site and in the field to ensure close coordination and compliance with client needs.
Certifications
No items found.
Verticals
Retail & e-Commerce
Clients
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What's the main service provided by
Advantage Solutions
?
Advantage Solutions specializes in providing outsourced sales and lead-generation services, which form the core of their offerings. In addition to these primary services, they also deliver a range of supplementary solutions including order management and fulfillment, billing and invoicing, campaign management, content creation and localization, sales enablement content, lead research and list building, and account-based marketing support. This comprehensive suite of services is designed to cater to a variety of client needs, ensuring effective sales strategies and robust market presence.
What additional services does
Advantage Solutions
provide?
In addition to their primary focus on sales and lead-generation services, Advantage Solutions also provides marketing operations as a key service area. This includes a variety of marketing-related functions that support clients in executing their strategies and achieving their business objectives.
When was
Advantage Solutions
founded?
Advantage Solutions was established in 1987, making it a well-established player in the industry with over 36 years of experience. Throughout its history, the company has developed a strong reputation for delivering innovative sales and marketing solutions, adapting to the ever-evolving needs of its clients.
What industry verticals does
Advantage Solutions
serve?
The company primarily serves the Retail & e-Commerce sectors, focusing on the unique needs and challenges faced by businesses within these industries. Their expertise in consumer packaged goods (CPG) allows them to provide tailored services that enhance marketing and sales effectiveness.
What delivery model does
Advantage Solutions
offer?
Advantage Solutions operates using a blend of onshore and nearshore delivery models. An onshore approach means that services are provided within the same country as the client, ensuring close collaboration and adherence to client standards. Nearshore delivery refers to operations conducted in nearby countries, allowing for cultural alignment and easier communication. This combination enables the company to offer a flexible and responsive service that meets diverse client requirements.
How many employees and/or seats does
Advantage Solutions
have?
Advantage Solutions boasts a workforce of over 10,000 employees, positioning it as a significant entity within the business process outsourcing landscape. This extensive team allows the company to effectively manage large-scale projects and maintain high standards of service delivery across its various offerings.
Can
Advantage Solutions
be considered a good service provider for startups?
Can
Advantage Solutions
be considered a good service provider for SMBs?
Can
Advantage Solutions
be considered a good service provider for enterprises?
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